UNTOLD X – A UNIVERSE OF UNFORGETTABLE EXPERIENCES
The anniversary edition UNTOLD X kicks off tomorrow, August 7, marking a major milestone in the evolution of the festival, now ranked 3rd globally among the top 100 festivals in the world. With a spectacular lineup, UNTOLD X gathers hundreds of thousands of fans from around the world for an event dedicated to music, technology, fashion, and urban culture.
New Zones for a Richer Festival Experience
To celebrate this special edition, UNTOLD organizers have created new themed areas designed to diversify the experience for fans of all ages:
-
UNTOLD KIDS AREA
A dedicated space for children featuring educational activities, games, and entertainment in a safe, creative environment. -
Secret Garden by Biutiful
A refined and relaxing oasis with lounge zones, stylish bars, instagrammable decor, and chill music. -
Soul Circle
A new stage focused on emotional connection, with artists and performances encouraging introspection and reconnection.
Sensory Booth for Neurodivergent Children
A festival first in Europe, UNTOLD introduces a Sensory Booth for neurodivergent individuals and their companions, created with the Neuroatipic Foundation. This inclusive, calm, and friendly space is equipped with specialized support and resources tailored to their needs — emphasizing UNTOLD’s commitment to diversity, inclusion, and real accessibility.
Unique Brand Experiences
The anniversary edition brings next-level activations from top festival partners:
-
BT, Visa & UNTOLD unveil Romania’s first physical OLED card, lighting up with every contactless transaction — a perfect tech touch in tune with the festival’s spirit.
-
BT Pay activation includes memory games, surprises, merch, and priority access in the Premium platform.
-
Visa sponsors the Retro Stage “Fantasia,” with branded bars, personalized entry points, and an interactive “Untold Creators Booth”, showcasing creative talents on stage.
-
Red Bull unleashes adrenaline with Formula 1 simulators and a real F1 show car on display.
-
Pepsi presents a major show on Saturday, August 9: “Keep Art Human” by superstar DJ Alok (ranked #4 globally), in collaboration with Urban Theory.
-
Pepsi’s creative playground includes a bedroom dancefloor, a misting party, AI-generated royal portraits, and a Kitchen Party mixing food, fun, and music.
In Memoriam: Avicii Tribute
On August 9, UNTOLD and Kaufland pay tribute to Avicii, the iconic Swedish artist who headlined the first UNTOLD edition in 2015.
The “In Memoriam Avicii” moment on the Mainstage honors his lasting legacy and the emotional connection fans still feel to this day.
Kaufland also offers a relaxing and interactive space filled with games, immersive experiences, and community vibes.
Other Festival Highlights:
-
McDonald’s builds a nostalgic universe with childhood decor, a prize pool, swings, photo booths, and a TRAM stage show featuring Delia and Iustin (HVNDS).
-
Bitget introduces ₿itopia, a sensorial zone where technology tunes into human rhythm, converting heartbeats into immersive, emotional experiences.
-
Regina Maria supports mental health with a safe zone for sharing untold emotions and professional conversations.
-
Uber powers festival mobility with bumper cars, VIP pick-up/drop-off points, and seamless city access.
-
Aqua Carpatica cools fans down at their retro bar and photo zone near the Retro Stage.
-
Winston features a lounge with the Aerodium air tunnel, defying gravity with special shows and chill music.
-
Madri spices things up with “Bario de los Gustos” – combining Spanish beer, jamón, custom t-shirts, and spontaneous flamenco shows.
See It All from Above
Take in the full magic of UNTOLD from the 30-meter-high Ferris wheel, offering stunning panoramic views of the festival and Cluj-Napoca.
Opening Times
UNTOLD’s magical gates open Thursday, August 7, 2025, at 4:00 PM. The festival runs 4 days and 4 nights, with access between 4:00 PM and 5:00 AM each day.
Get ready for the most memorable UNTOLD yet – a celebration of ten years of magic, music, and unity.
