UNTOLD X Marks 10 Years with World Premieres and €120M Impact
UNTOLD ANNIVERSARY EDITION – WORLD PREMIERE INTERNATIONAL SHOWS
UNTOLD X – €120 MILLION GENERATED FOR THE REGIONAL ECONOMY
The anniversary edition UNTOLD X brought to Cluj-Napoca, over four days and nights, more than 470,000 fans and top artists performing for the first time on the festival’s stages. Ranked once again this year as the 3rd largest festival in the world, UNTOLD celebrated a decade of music and experiences, becoming the place where the world’s biggest artists debut their special shows in international premiere.
On the festival’s eight stages, over 200 artists created unforgettable moments. At the UNTOLD X anniversary edition, the Main Stage hosted world and European premieres presented for the first time in Cluj.
Post Malone chose UNTOLD for his first concert on The Big Ass Tour European leg, while Metro Boomin took the UNTOLD Main Stage for his only European festival performance in 2025 — both moments highly anticipated by fans worldwide.
Alok brought the Keep Art Human concept to a European festival for the first time, after its launch at Coachella. Moreover, at UNTOLD X, the show was presented in an extended night-time version alongside the members of Urban Theory, in a spectacular production that exceeded all audience expectations.
Another unique moment was Don Diablo’s show, presented in a world premiere at UNTOLD X ahead of his 2026 global tour. Armin van Buuren and Martin Garrix delivered exclusive sets created especially for this 10th-anniversary edition.
The anniversary edition generated a regional economic impact of over €120 million, with direct benefits for Cluj-Napoca and neighboring counties — from local taxes and fees to businesses and accommodation units working at full capacity during the festival.
UNTOLD X – FANS FROM OVER 150 COUNTRIES AND RECORD ECONOMIC IMPACT
On the international side, UNTOLD X recorded a 25% increase compared to the previous edition. Germany, France, Poland, Italy, the United States, the United Kingdom, Hungary, the Netherlands, Belgium, Austria, and Switzerland dominated the European rankings, while India, Australia, the United Arab Emirates, Japan, Mexico, and South Africa completed the global map of the anniversary edition, which brought together fans from over 150 countries.
UNTOLD ONE 2026 – THE MOST IMPRESSIVE UNTOLD TO DATE
UNTOLD X celebrated the festival’s first decade with world premieres and exclusive shows — from unique concepts to productions designed specifically for the Main Stage. This chapter paves the way for UNTOLD ONE, the concept under which the 2026 edition in Cluj-Napoca will be held, marking the start of a new decade in the festival’s history.
The biggest challenge for the organizers has always been to outdo themselves. UNTOLD ONE takes this promise further, preparing a chapter built for festival fans from all over the world. Across all stages in Cluj-Napoca, fans will enjoy exclusive shows, impressive visual productions, and moments that will make history in the UNTOLD universe.
Tickets for UNTOLD ONE are already available on untold.com.
INVESTMENTS IN CITY AND FESTIVAL VENUE INFRASTRUCTURE
The anniversary edition UNTOLD X brought not only music and memorable experiences but also substantial investments in the local economy and in the infrastructure hosting the festival, with the 2025 edition’s economic impact being significant.
For this year’s edition, the organizers signed contracts for the use of Cluj Arena, Central Park, the Polyvalent Hall, and the Casino. The total value exceeds 1,300,000 RON and covers the setup, dismantling, and the four days of the event. Additionally, a guarantee of 350,000 RON for the stadium and full insurance for all spaces used were provided. Direct investments in infrastructure exceeded 1,000,000 RON.
At Cluj Arena, the 7,900 m² lawn was overseeded before the festival, allowing the grass to grow under a special flooring model designed to let the vegetation breathe and receive light. The athletics track was protected with heavy-duty equipment, and the lawn benefited from state-of-the-art protection systems used at major European events. Organizers also contribute to restoring the vegetated layer in the stadium’s parking area, while the pedestrian pavement around the arena was repaired.
The creators of UNTOLD will also contribute to restoring the stadium’s outer shell and cleaning the roof drainage gutters. In Central Park, investments include laying approximately 7,000 m² of rolled turf and work over 9,000 m² for soil mobilization, seeding, overseeding, and fertilization.
UNTOLD ONE will take place in 2026 in Cluj-Napoca, Transylvania, Europe, with the festival dates to be announced soon.
