UNTOLD – the first Mega Festival in Dubai

UNTOLD, the first Mega Festival in Dubai, will take place at Expo City Dubai in February 2024.

UNTOLD, a Romanian brand born in Cluj, becomes a key entertainment partner for Dubai, the most futuristic and innovative destination in the world!

To mark its debut in the city of the future, UNTOLD and Armin Van Buuren have set two world records at the most famous building in the world, Burj Khalifa, the symbol of Dubai: a live show at the highest altitude ever performed on the tallest building on the planet, as well as the use of the largest LED screen in the world during the show.

Get ready for an unparalleled music extravaganza! UNTOLD, renowned worldwide as one of the biggest and most impressive festivals in the world, is preparing to make its highly anticipated debut in Dubai in February 2024, at one of the city’s impressive attractions, Expo City Dubai.

Dubai, the cultural and exclusive entertainment hub of the world, represents a monumental step for any brand with a global vision. Even more impressive is the fact that UNTOLD, a Romanian brand born in Cluj-Napoca, becomes the key entertainment partner for Dubai, the most futuristic and innovative destination in the world!

UNTOLD Dubai promises to revolutionize entertainment and become a new symbol of this remarkable city. The festival will transform Expo City Dubai into a paradise of musical and cultural diversity, offering a complete experience.

The famous Expo City Dubai will become the home of UNTOLD Dubai, providing fans with an experience that reflects the energy and identity of the city. When you combine Dubai – the home of the largest international hub and the world’s exclusive tourist destination, Dubai Expo City – a tourist attraction with over 24 million visitors in the first six months since its opening, and the UNTOLD festival, the result is one: an epic festival experience!

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE): “Hosting such a large-scale event like UNTOLD at Expo City Dubai is the perfect choice for us. This way, we can showcase to the world the value and capability of our city, which can host a mega festival. The UNTOLD festival strengthens our position as an international events hub and supports the visionary leadership’s ambition to make Dubai the best destination in the world in every aspect: to live, visit, or work.”

Entertainment and music bring people together, and we are delighted to create such an experience here for the over 200 nationalities residing in Dubai, for whom Dubai is home. We are thrilled about the partnership with the extraordinary UNTOLD festival, and we are confident that together we will take entertainment to the next level, creating sensational live experiences, an amazing multicultural mix, and unforgettable memories for everyone.”

Sholto Douglas-Home, Chief Sales, Marketing & Communications Officer at Expo City Dubai: “Expo City Dubai is the home of rhythms, sounds, and breathtaking panoramas from around the globe, and we are thrilled to become the home of UNTOLD festival. It will undoubtedly be an incredible musical and visual spectacle, and together we will create a true celebration of culture and diversity.”

THE LAUNCH OF UNTOLD DUBAI WITH ARMIN VAN BUUREN ALSO MEANS TWO WORLD RECORDS

For the official launch in the most spectacular city in the world, UNTOLD and world-renowned DJ Armin Van Buuren have set two world records at the most famous building in the world, Burj Khalifa, the symbol of Dubai. A live show at the highest altitude ever performed on the tallest building on the planet, as well as the use of the largest LED screen in the world during the show. Armin van Buuren’s performance, created together with UNTOLD at Burj Khalifa, will be seen by fans around the world this summer.

Armin van Buuren: “There is an incredibly strong connection between me, UNTOLD festival, and the fans. I don’t think I’ve ever felt so alive as on the stage at UNTOLD, and that’s what makes the new show for UNTOLD Dubai incredible. I am so happy that I mixed on the 148th floor of Burj Khalifa and broke two world records doing what I love: playing music for all the fans who are so precious to me.”

Bogdan Buta, Founder and CEO of UNTOLD: “We are impressed by Dubai’s vision and ambition. We believe that we share these qualities, and Dubai is the perfect place to continue showcasing the unique concept of UNTOLD to the world.”

FESTIVAL FANS CAN REGISTER FOR THE FIRST UNTOLD DUBAI 2024 PASSES

Supported by the Ministry of Economy and Tourism of the United Arab Emirates and in partnership with Expo City Dubai, UNTOLD Dubai is ready to become a new attraction on the international entertainment map. To learn details about UNTOLD Dubai and gain access to early-bird tickets and exclusive offers, fans from around the world can register at untold.com/dubai.